Facebook Marketing Understanding Its Potential

Facebook marketing has reached new heights in popularity due to the ever growing usage of online people on the social website itself.

As more and more people join the Facebook community, the opportunity for advertisers or in our case affiliates to reach more people grows substantially.

What adds to the desirability of this feature is the fact that when posting an ad on Facebook, people can localize them to specific users. At present, Facebook has more than two hundred million, (200,000,000), people listed on its database.

Where Did Facebook Start

Facebook started originally as a photo sharing website where the students of Harvard University could see the profile pictures of people in the school and comment on them. Since the school did not have anything like this before, it had 450 visitors and over twenty thousand picture views within the first few hours.

Consequently, the creators of Facebook realized they had stumbled on something and decided to expand to a larger market.

Facebook The Growing Sensation

Once the word was out, Facebook became a growing sensation. Currently, there are over two hundred million people on the social website from practically the entire world. Since there is no enforced age limit for Facebook, users can be newborns, (created by their parents of course), right up to senior citizens of an advanced age.

When a person decides to post an advertisement on Facebook, they go through several processes. The most important for the advertiser is the fact that they can limit who sees their ads.

A criterion is listed based on age, location, gender, and a multiple of other options. Furthermore, when an advertisement has been placed on Facebook can be monitored on real time functions so that it can be turned on and off throughout the day.

As a person checks out and advertisement posted on Facebook, they also tend to create what is called a mini-feed. This mini-feed shows the person’s friends what they have been checking out and the things they are interested in. As this happens, it can potentially, lead to a snowball effect of the initial person’s friends then joining the same advertisement.

Facebook Marketing

As Facebook continues to grow in popularity the number of advertisements will also grow. Currently, beyond the advertisements available, people who use Facebook can even create their own ad. If someone wanted to advertise themselves for a service they offer, or even just to self promote they can do so using Facebook Marketing.

A person can even advertise that they are single and looking and then limit who sees the ad they have posted to only a certain criteria they want such as single females in Toronto Canada.

Celebrities can also create pages for themselves where they can give updates on their status to those who have joined the page. Celebrities can also use their pages as a way to advertise when they will be in concert, or touring in hopes of getting more publicity.

With each person who visits Facebook spending an average of twenty five minutes online, and the average number of advertisements per page being three to five, a person could potentially see close to a hundred ads per visit.

This is the first in a series of five articles we will be releasing about face book so please make sure you subscribe to our feed to stay updated and in the loop. Or maybe you would like to follow this on Facebook

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