Something that is not totally understood is email marketing?
So basically it’s just what the name suggests it is. In the following post we are going to give you some insight into affiliate email marketing so that you understand how powerful it can be as a promotional tool for your online business and what not to do when trying to grow your email lists.
So What Is Email Marketing?
It is the form of marketing that takes place over email. It sounds pretty simple and perhaps even mundane, but when you take into account the hundreds of millions of dollars spent on this form of online marketing every year the term seems to set off a few sparks in the mind.
As far as plugging the term down to a straight and easily comprehensible definition it’s both easy and hard. An argument can easily be made to say that the term can refer to any electronic mail sent out to any customer on your subscriber list, current or potential. The way the industry tries to use the term though is somewhat more specific.
The following points aim to sum up their way of using it:
- An advertisement added to the email communications of a third party company
- Any email sent with the intention of forming or cementing a business relationship with a potential customer, or even a customer from the past
- Any email sent to current or potential customers (Subscribers) with the intent of getting them to buy something right away
Email marketing campaigns can and have been launched by businesses of virtually every size. In fact, when done efficiently it can be seen as one of the most inexpensive forms of advertising that exists today. The smallest business operation can easily afford to send out emails to their clients alerting them of current promotions that they are offering.
Sometimes Using A Third Party Email Marketing Service Is Best
There are many companies that actually specialize in offering email marketing services such as Aweber and GetResponse. Some of them go so far as to design and execute the campaign from the ground up. Many services merely hire out a portal that helps manage the email marketing messages, sending them out in a timely manner and then monitoring responses.
This sort of thing isn’t necessarily easy for a company to handle internally, all on its own, because recipients of the emails have to, by law, be able to easily take their name off a recipient list. That’s where a lot of the managing comes into play.
Setting Up Email Marketing Newsletters Is A Very Traditional Tactic To Get Subscribers
One of the most common types of email marketing tactics is to setup a regularly send out newsletter. Customers are given the opportunity to sign up for these during visits to company websites, and then get the benefit of regularly receiving information about the company’s events and promotions.
And this is exactly the point that many seem to fail out, they know how to get the subscribers by offering something useful to them but the minute they have the email is when it all falls apart.
Do Not Overwhelm Your Subscribers With To Many Product Offers At The Start
You see many marketers are so eager to sell there products through email marketing and after all you have to admit that everywhere you look online about this subject people are telling you how much money they are making right…
So its only natural for you to load up your autoresponder with product offers that will earn you a commission.
However once you start doing this you find that you are losing more subscribers than you are getting.
Keep Your Subscribers By Building Trust First
What you need to to do when you first set up your autoresponder is set up at least seven to 10 email messages that are not selling anything at all but are actually giving you subscribers the information they have requested without the pressure of having to buy anything. Then once you have earned the trust of your subscribers you can then start slowly adding helpful products to your email while still sending helpful information.
One of the best people in the industry and who is a real email marketing guru is Ewen Chia and his Opt-in Profits course it is well written and very easy to follow to get your opt-in list working the way it should be. And rather than losing subscribers you will now be holding them and growing your email lists.
While there are a lot of benefits to this type of marketing, there are a lot of disadvantages to. Unfortunately a lot of the disadvantages stem from complete misinterpretation of what email marketing actually is. That’s a result of mass misuse of the internet for marketing purposes in its earliest days.
Misuse still continues but it is easier to keep at bay, but consumers are still very wary of any email that’s trying to sell them something.
Spam and affiliate scams are amongst the biggest turnoffs on the internet and a lot of email marketing gets associated with that. As this association dies down and people become more accustomed to accepting that form of marketing, it’s likely to only get more popular.
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