We use Aweber but I also believe that Getresponse is just as good, I suppose it comes down to what you are comfortable with at the end of the day and yes sometimes costs can come into the equation as well.

It is really amazing how many websites you see that do not offer any form of opt-in for their visitors and then get so frustrated that they buy some email list that is usually not related to their niche and expect to make money. The auto-responder services I mentioned both make it very easy to add a opt-in forms to your site so if you are serious about your online business then you need to be doing this.

And yes Dave you need to be constantly creating mail outs that are helpful to your subscribers and don’t do what a lot of so called Affilliate Super Stars do and constantly flood your in-box with product offers. Its ok to send this stuff out but only when you have earned the trust of your subscribers and even then don’t do it to regularly or you will lose them.