Facebook ads have definitely become a huge phenomenon among brands to promote their names. Not only does it generate more leads, but it also guides in more traffic to your website. Therefore, in times where Facebook Ads capture the essence of marketing online, it isn’t really very harmful to dish out a few bucks that can translate into a much larger audience in the long run.
Anyone in the world of business knows what social media is. However, not all of us know how to use it properly. Businesses are held to a higher standard than John or Jane Smith, and yet can still make the same mistakes as individuals. John or Jane Smith’s closest friends and associates might see an […]
Twitter, Facebook, Instagram, Pinterest, etc. each have fundamental differences in their functionality and purpose, so don’t take a one size fits all approach to your social media. Because of these differences, scheduling and content will differ for each site.
No matter the vertical, all business owners want their company to be noticed by more and more people. If you run one of eight liquor stores in town, you want the visitor who doesn’t live nearby to choose your store if that person finds themselves in need of a bottle of wine to bring to […]
Social media is an increasingly important component in a business’s marketing efforts. It’s important to have a strong presence and keep onlookers engaged in content. Twitter, especially, is a great outlet for businesses to update consumers about new and exciting information on products and services. It’s effective also in giving a personality to whatever you’re […]
Last month, Twitter made a big announcement in regard to its Promoted Accounts service: Tweets and offers from these accounts are now appearing on users’ mobile devices. This means that Twitter is taking one step closer to serving up ads right in front of users and masquerading them as real-friend content. Facebook has been rolling […]
Just as with SEO, keywords must be used effectively with social media. In order to improve the page rank of your site and your social media profiles, your keywords should be consistent across all platforms. That does not, however, mean that your content should be duplicated; that can actually cause rankings to plummet. If you want to share an article about, use keywords that relate to that topic.
Although you only use a few of these sites, some sources report that there are over 500 social media platforms on the Internet. The sheer amount of sites can make us wonder — how do the giants like Facebook, Twitter and Pinterest stay in top?
Marketing professionals must be willing to use analytical tools to measure everything so that they can respond to campaign challenges and measure the success of different content. Refining online marketing efforts and defining what works best is part of any serious marketing strategy.
Facebook has been setting itself up as a competitor for Google in the search market. Obviously they’re not there yet but with the amount of time and resources they are pouring into their marketing backbone you can bet that Facebook is getting ready to rumble.